Provide a Polished Story
Define a Structured, well Disciplined Approach to your Messaging
Use Multiple communication streams
EFFECTIVE COMMUNICATIONS CAMPAIGNS FOR PROBATE BUSINESSES LEON MCKENZIE
Provide a Polished Story
Different people are better at different things. If you not good at writing, then hire a local freelancer to help you to craft your message. Why is this important? Business communications that are filled with grammatical, spelling and syntax errors can actually prevent people from contacting you because they are concerned about your professionalism and your attention to detail. Getting help in putting together your probate mailings is a wise investment into your business and your reputation. This becomes even more important when you are developing communications that may be directed at other professionals in the probate arena, such as attorneys, accountants, funeral directors and ministers. Putting your best foot forward is a much better investment in building wealth through probate than one that is quickly and sloppily done.
Define a Structured, well Disciplined Approach to your Messaging
In every business, including probates, regular marketing efforts can be surpassed by the core business functions that need to be handled every single day. Given the fact that many Executors are simply not ready to disperse with their loved one’ s personal items immediately, having a regularly timed communications system makes sense. An ideal time frame for communications is about thirty days. If you are reaching out each month, you will have an opportunity to stay in touch without hounding potential clients. Remember not to send the same exact mailing each and every month, as this can make your efforts look mechanical. Sending out these mailings – whether through email or regular mail – for six months to one year is a good amount of time.
Use Multiple communication streams
With changes in technology, effective communications campaigns are more than just the direct mail pieces of the past. Smart probate entrepreneurs take advantage of all different forms of communication in order to expose their services to the market. Some of these communication streams may include direct mail, blogs, white papers, articles, social media, email campaigns and letterbased mailings. No matter which option you choose, taking advantage of the different options will give you more exposure to different groups of people which will drive your business forward.