REI WEALTH MONTHLY Issue 36 (The Best of REI Wealth Monthly) | Page 46

A powerful call to action is the single most important part of your probate communications campaign.
EFFECTIVE COMMUNICATIONS CAMPAIGNS FOR PROBATE BUSINESSES LEON MCKENZIE

Effective Communications Campaigns for Probate Businesses

By Leon McKenzie, Managing Partner, US Probate Leads

L ike many businesses, probate entrepreneurs can benefit from communications campaigns that can drive business, clients and opportunities toward them. Unfortunately, many new probate business owners either disregard the importance of communications campaigns, or don’ t put in the effort needed to portray a professional image.

A powerful call to action is the single most important part of your probate communications campaign.