VERDICT : GUILTY ! KATHY KENNEBROOK
People often ask me , “ What is the best way to find motivated sellers and buyers ?” My response is to do that which your competition will not and do a lot of it . Dare to be different in your approach to locating motivated sellers . Analyze , discover and continue to rediscover the best combination of marketing methods that will generate the highest number of motivated sellers for your business . Develop three to five marketing techniques that give the very best leadgenerating leverage possible and devote your resources to those marketing techniques which net the very best results . As simple as it may sounddon ’ t spend time on something that is not productive .
Constantly test and track new marketing techniques since your market and your business will continue to change over time . In most cases , change IS good , especially if YOU plan that change . Spend time listening or reading about those who have come before you and developed marketing strategies that draw high numbers of motivated sellers to you . Spend your time and energy constantly seeking new knowledge about new combinations of marketing methods to create even more leads . Pursue innovative marketing methods in your business to bring you the highest number of motivated sellers . Be innovative . You ’ ll get “ status quo ” results if you stick to the status quo !
Don ’ t be afraid to use unusual types of marketing products such as florescent orange or pink business cards , post cards or signage to attract sellers . Use t shirts in your business and wear them all the time . We even had a tshirt made for our German Shepard dog . When we would take him for a walk people knew what we do for a living . “ Wrap ” your vehicle in signage and be sure to include a web site address . Implement several different ways to attract sellers since you will need to reach your market in a variety of ways .
Direct mail is another essential tool to use to attract lots of motivated sellers . This is a method most of your competition is not using in their business . Implement mailings on a residual basis so you are in constant contact with these sellers . When their circumstances dictate that they do so , they will want to sell to you first , even if they have been contacted by someone else in the meantime , since you have taken the time to build credibility with these sellers . Use lumpy mail pieces in your envelopes to entice your reader to open the envelope and read your message . Design your direct mail piece so different that it demands people ’ s attention , so it gets opened and read .