SMART STRATEGIES FOR BUILDING YOUR PROBATE BUSINESS IN 2014 LEON MCKENZIE
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Specific – When setting goals for your probate
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Relevant – Goals simply must be relevant to
business for the upcoming year, make sure you
the growth of your probate business. As you
are specific. There is an enormous difference
set your goals, make sure that those goals
between “My goal is to run a profitable probate
relate directly to your organization’s growth.
business,” and “My goal is to earn $100,000
•
through my probate business this year.”
Timely – SMART goals only work if they can be
attached to the calendar. Think about where
Measurable – Any goal that you set for your
you’d like your probate business to be next year
business needs to be measurable. Goals that
at this time and place the achievement of those
are measurable make it easy for you to see if
•
goals appropriately during the year.
you are making progress. These types of goals
may include how many follow up calls you
Implementing Your Strategic Goals
make each week, how many new properties
you visit monthly or if you are sending out
Once you have set the goals you have for your
regular mailings.
probate
business,
implementing them.
•
it
is
time
to
consider
The biggest challenge that
Attainable – Setting reasonable goals is the
business owners have is losing sight of where they
key to success.
If you are just starting out,
are going during their daily work. Maintaining the
then setting a goal to purchase ten homes this
focus on the direction you want to take your
year may be too much. By setting attainable
probate business is critical to meeting your goals.
goals,
you
will
help
yourself
to
create
profitability in your probate business without
How can you maintain your focus and actually
frustration.
implement the goals you have set for your probate
business? Through regular review.
The savviest people in business keep
a careful eye on where their business
is going. Set aside a regular time each
week to review your business goals
and check your progress. During this
planning
time
you
can
carefully
evaluate the activity of the past week
and strategically add items to your todo list for the coming week that will
help you to move forward with your
business plan. The most common time
for probate entrepreneurs to do this