EFFECTIVE COMMUNICATIONS CAMPAIGNS FOR PROBATE BUSINESSES LEON MCKENZIE
Say thank you. Manners matter
Saying
thank
you,
even
if
it
is
an
automated
communication after a potential client submits data says a
lot about you and your business. If you are using a direct
mailing piece and you do get a response, having a preprinted “thank you for contacting us” or “thank you for your
THANK YOU
business” postcard can be an easy and inexpensive way
to show your appreciation. If you decide to use a thank
you note as part of your communications campaign, then
make sure to include the contact information for your
probate business and a short line about the services that
you provide. That post card may be the one item that
clients keep for the long-term.
Provide a Polished Story
Different people are better at different things. If you not good at writing, then hire a local freelancer to help you
to craft your message. Why is this important? Business communications that are filled with grammatical,
spelling and syntax errors can actually prevent people from contacting you because they are concerned about
your professionalism and your attention to detail. Getting help in putting together your probate mailings is a
wise investment into your business and your reputation. This becomes even more important when you are
developing communications that may be directed at other professionals in the probate arena, such as
attorneys, accountants, funeral directors and ministers.
Putting your best foot forward is a much better
investment in building wealth through probate than one that is quickly and sloppily done.
Use Multiple communication streams
With changes in technology, effective communications campaigns are more than just the direct
mail
pieces
of
the
past.
Smart
probate
entrepreneurs take advantage of all different
forms of communication in order to expose their
services
to
the
market.
Some
of
these
communication streams may include direct mail,