CREATING A MARKETING PLAN TO BUY HOUSES RICHARD ROOP
How much can you afford to spend on marketing? We are talking about ads, signs, letters, postcards, flyers,
etc. Who are you going to target and how will you get your message out? These are marketing campaigns. It
may take several campaigns working simultaneously to reach your goals.
Definition of a Marketing Campaign
There are five “M”s to every marketing campaign.
1. Market: Who are you going to target? What geographic area or which targeted list?
2. Message: What are you going to communicate to your market?
3. Media: How can you cost effectively deliver your message to the market?
4. Multiple hits: How many times will you hit the same market during the campaign?
5. Months: How many months in a year will you hit your market?
Budgeting Your Marketing for Success
The cost of different marketing campaigns will vary. Low cost campaigns might require more labor on your part
but less money. Higher cost campaigns may save lots of time and effort, and sometimes are spread out over
several months.
An important key is determining how much you spend
to TEST a campaign before you end it, taking care not
to commit long term until you know you have a winner.
An average profit of $27,000 per deal?
Some deals you do will make you a quick $3,000 to
$15,000 on a flip. Rehabs, as well as properties held
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