CREATING A MARKETING PLAN TO BUY HOUSES RICHARD ROOP
you bought this month, houses you get back this month, houses you buy and then flip next month, and buyers
who are finally cashing you out after living in property for a spell.
Step 4: Close
Get the deed. Get ownership. Do double closings. Buy with owner financing. Flip contracts. Buy houses. How
many houses are you going to buy next month?
Step 3: Constructing and Presenting Offers
Set a goal on how many seller appointments you want next month? Working backward, that will depend on
how many houses you want to buy. How many sellers do you need to see to buy a house? Three? Five? Ten?
Remember, these are meetings setup after you’ve prescreened the seller. It shouldn’t take too many. Be sure
your goal for meeting with sellers supports your goal for buying houses.
Step 2: Prescreening Leads
How many sellers do you need
calling you, asking you to buy their
house,
in
order
to
get
an
appointment? First you want to
quickly eliminate non-deals. These
are properties out of your area, or a
type
of
interested
property
in.
Next,
you’re
not
look
OFFER
for
motivation and equity. If they have
some motivation or flexibility, and
equity to work with, they are active
leads. Work these leads. Go see
these sellers. These are your active
leads.
How many calls and website submission forms do you need to book appointments for, in order to reach your
house buying goals?
Step 1: Locating Prospects
Generating leads is only one way to locate prospects. You can search the MLS, get referrals, hunt down the
owners of ugly houses, etc. However, my number one method for locating prospects is direct response
marketing. Get sellers calling you. Get sellers submitting their property information to your website or your live
operator.