REI Wealth Monthly Issue 02 | Page 65

HOW TO FILL A VACANCY FASTER JEFFREY TAYLOR A Wow factor could even be a large “Move-In” basket, with lots of goodies, sitting on the kitchen counter that the prospect sees when they enter the kitchen. Or pretty bath towels that were added to the bathroom, along with a pretty matching rug. A Wow factor can even be a bonus “service” that you include for free as part of the “Custom Rental Package”. (By the way, never just rent a “standard” home again! More on that discussion in future issues). For example, Wow services can include Free Renter’s Insurance, Free Maid Service (once or twice a month— who says it has to be daily), or Free Lawn Care. You can work out a low-cost arrangement with a company that offers such services and then provide it for the residents. In each exampl e, you’re still talking LESS than a month’s rent. Far better than having your place sit empty for two months. These types of Wow factors definitely separate you from the competition, and greatly encourage your renter to stay in your property longer. On top of all that, Wow service factors benefit not only the resident, but you the landlord as well. The maid or lawn service helps to keep your homes well maintained. Renter’s insurance adds to your liability protection. Jefrrey Taylor Jeffrey Taylor, [email protected], author of the bestseller - The Landlord’s Kit and America’s #1 Landlording Coach. Rental Property Owner for 30+ years and has been featured in numerous publications and radio and T.V. interviews, including CNN. Jeffrey’s Website: http://ProgressPropertySolutions.com