Instagram is on the rise as one of the best ways to reach potential clients , as stunning home photos can capture a wide audience . LinkedIn might not be the best use of your time for finding potential home buyers or sellers , but it is a great way to connect with other agents .
Make sure to use local hashtags with your industry to help reach people in your area looking to purchase their next home .
Another part of marketing is to never underestimate the little things , such as staging and a professional photographer – particularly on platforms like Instagram where a visual representation is everything . Videographers and photographers also make for great additions to your real estate team .
Don ’ t forget to combine your social media marketing with a mixture of local resources , such as your community newspaper or area billboard companies .
Engage the audience .
While picturesque photos and informational posts are great tools , I have discovered videos are crucial to engaging the audience . Video posts are 12 times more likely to be shared than those without . When you share a video , people are connecting with you . They
Image by Gerd Altmann from Pixabay
are getting to know your voice , your face , and what you stand for . You can establish yourself as a professional as you interact with the audience on a wide variety of real estate topics , from tips on purchasing a home to the latest trends in countertops to the hottest neighborhoods in the area .
The more videos you publish , the bigger your audience will become . When one of those viewers is ready to buy their home , they are going to want the professional they have come to know and trust to walk them through the process .
Build relationships .
Many agents are so focused on new clients , they underestimate the power of keeping existing ones . It costs a Realtor ® a whopping seven times more to land a new client than it does to keep one who previously bought or sold a home with them . Do you know how you keep those customers and increase your profits from a possible 25 to 100 percent ? By building relationships .
It does not matter if your customer is buying a $ 200,000 home or a $ 1,000,000 dollar home . That couple searching for their starter home might have built an incredible life that affords them a luxury home in a few years . You just never know . By treating everyone with kindness and respect , you will be treated
the same in return .
Another way to develop relationships is through making connections in your community . This is another way social media comes in handy . Search for businesses , nonprofits , and groups in the area . Make sure to follow them and engage in their posts by liking and commenting .
Agents often overlook the importance of helping out the community . Doing so is a great way to portray the integrity you want to run your business with while creating trust . For example , education remains dear to my heart , so I enjoy being involved with programs and scholarships at the local schools . Find what your passion is and help out your community . Continuing to always expand upon your skills while creating a network in the community around you will always be a step in the right direction . However , if you find yourself ready to grow your digital footprint and become an authority in your industry , we host monthly Accelerator programs for FREE to help you take your business to new heights .
MEET KRISTA MASHORE
Krista Mashore has an exclusive coaching program that teaches professionals how to become the goto authority in their communities . She has spoken on the Inman stage and has been featured in Yahoo Finance , Wall Street Journal , and Authority Magazine among other publications and has been a guest on numerous podcasts , including Conscious Millionaire .
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