" Even if you have been in the business for years , there is always something to learn from other real estate agents , articles or even seminars ."
Iam no stranger to the determination it takes to grow a real estate business . As a teacher turned Realtor ®, I knew from the very beginning that I had to forge my own path .
When I first obtained my license in 2001 , I was brand new to the industry with no one to show me the ropes . It was a time of unpredictable growth in Northern California ’ s market , but with a little hard work and a lot of passion , I learned the ins and outs of the industry .
I have faced numerous challenges throughout my years as an agent , including recessions that affected not just me , but also the entire nation . As many agents were exasperated with endless foreclosures and short sales , I decided to do something about it and obtained my Certified Distressed Property Expert Certificate in order to better serve my clients ' needs as I continued to grow my business to the empire it is today , selling an average of 100 plus homes a year with a career total of more than 2,200 .
It all goes to show that in this industry , you have to be willing to adapt , have an exceptional work ethic , a knack for marketing , and a devotion to your clients . The educator still in me from the years I spent as a thirdgrade teacher drives my desire to teach others , and I have decided to combine my two passions to educate other Realtors ® how they , too , can grow their real estate business to eight figures .
Keep learning .
Even if you have been in the business for years , there is always something to learn from other real estate agents , articles , or even seminars . None of us should ever be too proud to continue broadening our minds as a way to better help the people who are entrusting us with one of the biggest decisions of their life : selling or buying their home .
I realize my background in education makes me a bit more passionate about learning than the typical Realtor ®, but it is a tool that has served me well . I have been able to hone my marketing skills , learn more about the tools available to me , discover the ins and outs of the real estate market , and how to best connect with others .
Photo by Dominika Roseclay from Pexels
Understand marketing .
Marketing is the key to success for any industry , but it is such an important component to real estate . It is the way we generate solid leads that turn to business . Of course , social media and online marketing has become the driving force behind much of today ’ s marketing . Did you know 99 percent of millennials begin their home search online ? Think of the multitude of customers you are missing by not taking advantage of social media platforms .
Any Realtor ® needs to have a concrete marketing plan in place . A Google My Business listing is a must . This is the sidebar that appears on the page when you Google a business or service . How are the thousands searching for agents in your area going to know you exist if they can ’ t see you on the biggest search engine available ?
From Facebook to Instagram to LinkedIn , there are a number of platforms out there ready to help you expand your business . You just have to do your research to determine which fits your company the best , or if it is a combination of several .
Facebook continues to be the most used by agents , as its demographics tend to represent the target audience for many agents across the country .
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