REI Wealth Magazine Featuring Paul Finck | Page 33
There are basically two types of properties: off
market properties and multiple listing service
properties. Offmarket properties allow the
wholesaler to purchase 30% to 40% under retail
market. These mostly come from distressed owners
who are in foreclosure, probate, divorce, tax liens, or
distressed properties, usually abandoned properties,
and require more work to bring them to market. In
any case, pick a market and study the trends, school
rating, renttopurchase ratios, and, most of all, know
your values!
“Target” Markets (e.g., ZIP Codes)
based on activity (see MLS)
based on price range
based on affordability
become highly familiar
Basic Requirements
Hot Tip: Know your market and stay in
your lane! This allows you as a wholesaler
to build a reputation and credibility with
your buyers!
1) Website with “squeeze page”
Give out free report
Give out list of properties – best
2) Phone Number with “lead capture”
Offer list of properties
Use for marketing with voicemail
and/or texting
3) Email address
“Autoresponder” feature
“Broadcast” capability
4) Analysis and Presentation Software
(e.g., Done For You Marketing, Deal Analyzer,
Comparable Market Analysis by REIFortunes.com,
are great tools)
5) Social Media Presence
Hot Tip: We provide a complete turnkey
marketing system to help your new
students find properties and buyers!
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