3 Big Differentiators
converters and developers have had no interest in doing
any homework on what consumers really want. They may
put up stylish buildings. Yet, there aren’t many families
who are really trying to move into microapartments in
some of the better neighborhoods of Manhattan. He adds
that you also have to consider who the real decision maker
will be and what is most important for them. That often
includes size of the unit and security features.
Guterman Partners is now raising capital for its 47th
year. The current fund is a 506c offering for accredited
investors, which pays out a cumulative preferred return of
7% to 12% and 50/50 split of profits.
Find out more about the new fund, the firm’s track
record and Gerry’s white papers on the outrageous pricing
of real estate, the tricks funds are using to try to get
investors to accept lower returns, and the rules to
successfully investing in real estate at
GutermanPartners.com.
Three things that Gerry tells us have really helped the
firm continue to excel include:
1. Making your money on the day you buy
2. Focus on demographics and market fit
3. Focus on the wife as the decision maker
Gerry says you don’t make a dollar on the day you
sell. It’s all about what you are buying at. Guterman
Partners targets prices of 45 to 55 cents on the dollar.
That gives them plenty of room to absorb market
fluctuations and to move units fast at a discount from the
original list price, while still enjoying hefty profit
margins,
However, not any product will do. It has to be
desirable to the consumer. He says many speculators,
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