For many licensed real estate professionals and investors , this year will likely be the most important year for their career and investment strategies . I could write the same thing for the start of any previous year because it ’ s true for almost every single new year that brings us new opportunities .
I ’ ve held various real estate broker licenses in multiple states over the past few decades , so I fully understand the pressure that real estate licensees are under to find new clients and listings . I ’ ve also written college textbooks and courses ( economics , finance , and real estate ) in most states for the top 2 largest U . S . real estate educational firms and for the oldest and bestknown real estate school in California .
I ' ve compiled some important and interesting statistics so investors and other real estate professionals to gain an understanding of our current market dynamics .
REALTOR ® Statistics
• In 2023 , the U . S . had 1,566,354 Realtors , members of the National Association of Realtors , out of approximately 2 million real estate agents .
• There have been between 200,000 and 300,000 active real estate licensees in California in recent years , depending on the boom and bust cycles .
• Sixtyfour percent of REALTORS ® were licensed sales agents , 20 percent held broker licenses , and 18 percent held broker associate licenses .
• The typical REALTOR ® is a 60yearold white female who attended college and is a homeowner .
• 62 % of all REALTORS ® are female , and the median age of all REALTORS ® is 60 .
• Realestate experience of all REALTORS ® ( median ): 11 years
• Median tenure at present firm ( all REALTORS ®): 6 years
• Most REALTORS ® worked 30 hours per week in 2022 .
• The median gross income of REALTORS ®— income earned from
real estate activities — was $ 56,400 in 2022 , an increase from $ 54,300 in 2021 .
• REALTORS ® most often prefer to communicate with their clients through text messaging , at 94 %. Ninetytwo percent preferred to communicate via telephone , and 90 % through email .
Source : National Association of Realtors
Marketing Strategies for REALTORS ® and Others
Attention spans : You have about eight seconds to quickly capture your readers ’ or viewers ’ attention span with a print or digital media ad . Focus on their needs and wants , not yours , for a higher rate of response ( 1 % or higher ).
Cashoncash advertising returns : The investment return for every $ 1 invested in your advertising campaign . For example , you invest $ 100 and collect $ 10,000 from a future closed commission at a 100to1 return on your investment .
Print media : Forms of marketing that can be held in your hand like mailed letters , postcards , flyers , newspapers , and magazines . Please avoid blind ad risks when you don ’ t clearly identify yourself as a real estate licensee .
Digital media : Online ads can be found on your blog , website , social media , and in native ads or sponsored ads ( Examples : Facebook , Google , Nextdoor , Alignable , Taboola , Outbrain , etc .). Email , text , and telephone marketing also work if the prospects aren ’ t on any donotcall lists that exceed 300 million phone numbers .
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