So , what you are looking for is how many leads are on offer for sale , how much they will cost you , and their potential return on investment . You also need to consider just how many people will have access to the same set of probate leads at the same time you do . The latter is very important because it determines the level of competition you will have with other Realtors ® and investors for the same leads . This in turn will determine your success rate when it comes to converting those leads into clients .
It would be prudent therefore for you to be on the lookout for a set of probate leads sold for a fixed affordable price . It would be even more profitable for you to hold out for leads that are offered to you exclusively for a set period so that you can have the first shot before your competitors get access to the same leads .
3 . The Quality / Comprehensive Nature Of The Leads
You are far better off getting a probate lead that constitutes of the mailing address of the probate property and the phone number of the person who can be reached as primary contact . This is much better than having a name only . You can always address an introductory letter to the title “ the executor ” until you are able to get the name of the contact you reach out to .
If a lead does not contain at least the mailing address , ignore it . That lead is not worth your time and energy . It will require you to waste a lot of resources just to find out if the lead is worth pursuing , which you could have spent wooing other leads and trying to convert them .
4 . Responsiveness Of The Lead
A lead remains so until you convert that person into a customer . For that reason , you need to gauge whether a lead is worth pursuing further based on how responsive that party is to your first attempt to communicate .
If you want to be the best Realtor ® or real estate investor in your locale , it is important for you to learn how to read into not only what people are saying , but also what they are not saying . When you choose to stick to probate real estate , be aware that you will be dealing with the grieving on a regular basis , and they are a bit more unpredictable than the ordinary potential seller . So , gauging how responsive they are is a skill that you need to learn , and learn very fast .
The fact of the matter is that most executors who act as the primary caretakers of probate properties are motivated sellers . It ’ s just that some of them need to grieve and get their act together first before they choose to part with the properties that they are in charge of .
As a Realtor ® or real estate investor , you need to keep two lists . One list should be for those leads that are very responsive , and the other should be for those leads that are worth revisiting several months in the future .
What is the nature of the leads that you have access to ? We definitely are not talking about the name of the executor and nothing else .
A name alone will not help you if you want to launch a marketing campaign strategy to reach out to your potential clients . What you want are details ; lots and lots of details .
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Make two lists
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