REI Wealth Mag issue 57 - The Best of REI Wealth | Page 109

The real estate industry is full of potential for both Realtors ® and investors looking to cash in . One sector within the industry that will allow you to spread your wings and

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fly is the probate real estate sector . This sector has a value that runs in the trillions due to the wealth left behind by aging and dying American homeowners . If you are interested in building a profitable realty or real estate investment business , then you definitely should pursue probate leads .
There is one question though : what constitutes a good probate real estate lead ? What should you be on the lookout for when determining whether to spend your time and money investing in marketing to that lead ?
After all , time is money and you do not want to pursue probate leads that are going nowhere . Not when you have to contend with competition .
Well , the secret is in having a list of criteria that you can use to find the right leads . Here are some of the factors that you can consider :
1 . The Reputation of your Probate Leads Source
Probate leads are only as good as their source . Do you have any idea of the reputation of your source ?
Now , you could go down to the county courthouse yourself and attempt to find a few leads that you could follow , but be prepared to spend a lot of time there . You can rest assured however , that this is the most reliable way of getting good leads .
You could also use referrals to find leads but there is only so much you will get in the way of quantity of leads . How many people do you know , who can tell you where the latest probate leads are ?
You could also utilize online resources like social media , but there would be no way of you ascertaining whether the information you are getting is correct until you follow up . And this could waste a lot of your time .
For all the above reasons , you should consider using a probate leads company whose sole job is to find good probate leads for its clients . A company of this nature would do due diligence because its reputation depends on the quality of the product it provides .
Do note that not all probate real estate leads companies are worth your money . You want to get your information from a company that is reputable and reliable . A company that provides the latest leads is your best shot of getting access to good quality leads that have yet to be pursued . In addition , your leads source should provide a comprehensive list of leads from as many counties as possible from across the nation .
2 . The Potential Value For Money Your Probate Leads Can Bring
You have no way of knowing which probate leads will work out for your real estate business and which ones will not . However , you can determine based on the pricing package whether leads are worth buying in the first place .
Quantity is not always a good thing . Cheap is not always better . What you want is quality . Ten probate leads that will result in a sale or two are much better than 50 probate leads that will not work out at all .
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