REI Wealth #54 - Featuring Flip and Dani Robison Issue #54 - COVID-19 Special Report | Page 75

The first element of handling rejection and occasional disrespect is realizing that a few prospects will treat you badly . The second is learning how the salesperson should handle both rejection and occasional disrespect . A difficult learning curve in any salesperson ’ s career is to understand that a negative response from prospective buyer or lead may not be intended to be a personal disrespect , but merely rejecting the request . The rejection was not intended to be personal . Effective salespersons will always have an action plan to follow up and locate someone who wants to purchase their products , goods or services . Handling rejection and an occasional disrespectful response just come with the job .
Many failed sales requests , or disrespectful rejections each day can be exhausting for some salespersons and can easily affect one ’ s self­worth . Over time if the salesperson cannot learn not to take the rejection and occasional disrespectful comments personally then that person may be better suited to functioning in a support role engaging rather than out on the front lines of the sales effort .
Listening as a skill is very important in the sales effort . If the salesperson listens to the subliminal reasoning for a disrespectful rejection one might find that the person being solicited has multiple personal problems outside the conversation . The person may be projecting their problems
on to the solicitor . As difficult as it may seem the master salesperson will treat the solicitated party with kindness and respect even while receiving a disrespectful comment . Any decision about altering the marketing approach and follow up of the person can be done later .
This article is intended for educational purposes only and is not a solicitation .
DAN HARKEY
Dan is President and CEO at California Commercial Advisers , Inc . He consults on subjects of Business Growth & Private Money . Dan often creates articles interrelated to these subjects . He has been active in the real estate and financial services industry since 1972 & possesses a lifetime teaching credential for secondary and adult education . He has taught over 350 educational seminars on subjects related to real estate lending , private money lending & loan underwriting for commercial / industrial properties .
Contact Dan Today Mobile : 949.533.8315 Email : dan @ danharkey . com
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