BUSINESS & MARKETING EDUCATION
Honors Building Wealth Intended Audience : Grades 10 , 11 , and 12 Credit : One trimester = 0.5 credit Major Outcomes :
• Learn the “ ins ” and “ outs ” of investing in stocks , bonds , and mutual funds
• Use current market data to choose the best stock and bond mutual funds
Projects , Activities , etc .: Learn how to make money ! Use tax advantaged methods of investing , such as 401K plans and IRA ’ s to help your money grow . Additional investment choices will be examined , such as real estate , options , and collectibles . You will have an understanding of Wall Street , the Dow Jones , and various financial markets . Create a stock portfolio and compete with classmates with return on investment . Instructional Focus : Hands-on activities and speakers Co-curricular Connection : BPA , DECA
INFORMATION TECHNOLOGY
IT Explorations for Business & Marketing Intended Audience : Grades 9 , 10 , 11 , and 12 Credit : One trimester = 0.5 credit Major Outcomes :
• Uses of computers in workplace and daily life
• Basic software skills
• MS Office , Google Docs , Internet research Projects , Activities , etc .: Computer based projects for workplace readiness Instructional Focus : Hands-on computerized activities Co-curricular Connection : BPA
Keyboarding [ Students may earn Articulated College Credit ] Intended Audience : Grades 9 , 10 , 11 , and 12 Credit : One trimester = 0.5 credit Major Outcomes :
• Keying documents for college and career
• Skill development : speed , accuracy , and technique
• Introduction to business documents Projects , Activities , etc .: Compose , create , and proofread documents such as letters , tables , reports , and flyers . Instructional Focus : Hands-on computerized activities and keyboarding software Co-curricular Connection : BPA , DECA
Computer Applications [ Students may earn Articulated College Credit ] Intended Audience : Grades 9 , 10 , 11 , and 12 Credit : One trimester = 0.5 credit Major Outcomes :
• Create Word documents using : table of contents , lists , and tables
• Create Excel documents using : financial functions , data tables , integrated charts , working with multiple Excel worksheets and workbooks
• Create PowerPoint presentations using : themes , animation , and transitions
Projects , Activities , etc .: Use Microsoft Office basic and advanced features to obtain job readiness and college skills in word processing , spreadsheet , and presentations .
Instructional Focus : Hands-on computerized activities . These skills are essential for success in college and in the career world . Co-curricular Connection : BPA , DECA
Social Media Marketing and Web Design [ Students may earn Articulated College Credit ] Intended Audience : Grades 9 , 10 , 11 , and 12 Credit : One trimester = 0.5 credit , Art Credit Major Outcomes :
• Investigate online marketing tools such as internet forums , message boards , blogs , social networking , and online graphic design programs
• Develop and use your web design and graphic design skills to create professional , up-to-date web sites that are pleasing to the eye and easy to use
Projects , Activities , etc .: It ’ s all about Facebook , Instagram , Pinterest , Twitter , QR codes and apps . Learn how to use these digital and social media tools in the world of business . Plan , design , and create multi-page websites . Instructional Focus : Hands-on computerized activities Co-curricular Connection : BPA , DECA
Video Game Design and Marketing Intended Audience : Grades 9 , 10 , 11 , and 12 Credit : One trimester = 0.5 credit Major Outcomes :
• Understand programming concepts to develop a video game
• Use Unity game engine and C # programming to develop 2D and 3D video games .
• Create an advertising and packaging presentation to market your video game
Projects , Activities , etc .: Use programming concepts to create mini games and final game projects . Develop a game theme and storyboard for game concept . Develop a marketing plan and presentation . Instructional Focus : Hands-on computerized activities Co-curricular Connection : BPA , DECA
Web Page Coding for Business [ NOCTI ] [ Students may earn Articulated College Credit ] Intended Audience : Grades 9 , 10 , 11 , and 12 Credit : One trimester = 0.5 credit Major Outcomes :
• Master a variety of web design concepts to create powerful websites
• Design websites that are practical to the business world
• Learn basic graphic design skills Projects , Activities , etc .: Learn the secret techniques of web designers and the latest in web development . Design and create your own interactive site through HTML , CSS , and JavaScript coding . What you learn about the web design process will impress your future employer ! Instructional Focus : Hands-on computerized activities Co-curricular Connection : BPA
Computer Programming [ Students may earn Articulated College Credit ] Intended Audience : Grades 9 , 10 , 11 , and 12 Credit : One trimester = 0.5 credit Major Outcomes :
• Write simple to complex programs using Java
• Design and implement programming code
• Develop problem solving skills and logical thinking
• Explore computer science careers Projects , Activities , etc .: Write programs for daily applications . Instructional Focus : hands-on computerized activities and career exploration Co-curricular Connection : BPA
AP Computer Science [ Students may earn Articulated College Credit ] Prerequisite / Selection Process : Computer Programming Intended Audience : Grades 9 , 10 , 11 , and 12 Credit : One trimester = 0.5 credit Major Outcomes :
• Advanced programming design
• Advanced problem solving
• Advanced programming methods Projects , Activities , etc .: Design and implement a Java-based game or simulation Instructional Focus : Computer usage and problem solving , preparation for AP Computer Science exam Co-curricular Connection : BPA
PLTW Honors Computer Science Principles [ AHS , BHS only ] [ Students may earn Articulated College Credit ] Intended Audience : Grades 10 , 11 , and 12 Credit : One trimesters / two periods = 1.0 credit , meets arts requirement [ 1.0 credit ] PLTW college credit can be earned Major Outcomes :
• Introduce computational tools that foster creativity
• Problem solving with structured activities and progress to open-ended projects and problems
• Develop computational thinking Instructional Focus : Use programming to develop computational thinking , to generate excitement about the field of computing , and to introduce computational tools that foster creativity
MARKETING MANAGEMENT
Advertising and Sales [ Students may earn Articulated College Credit ] Intended Audience : Grades 9 , 10 , 11 , and 12 Credit : One trimester = 0.5 credit Major Outcomes :
• Launch an advertising campaign for an existing business
• Write television commercials , radio advertisements , create billboards , and promote mobile apps for an existing business
• Master the selling process to gain an entrylevel sales position
• Understand consumer psychology through the selling process
38 High School Registration Guide