|
the eight steps of the sale and to earn a sales certificate , get college credit , and develop skills to get your first job . Instructional Focus : Industry based examples , project-based learning , important job-based skills , and hands-on activities
Business Management [ Students may earn Articulated College Credit ] Intended Audience : Grades 9 , 10 , 11 , and 12 Credit : One trimester = 0.5 credit Major Outcomes :
• Develop the skills to plan , lead , staff , organize and control a successful business
• Learn about successful business leaders
• Explore management fundamentals as well as business , marketing and financial practices and principles
Projects , Activities , etc .: Enhance your management skills using a computer simulation to manage a small retail store : purchasing , pricing , promotion , staffing , and market research are all part of your management activities . Instructional Focus : Case studies , group projects , hands-on activities Co-curricular Connection : BPA , DECA
Hospitality and Tourism [ Students may earn Articulated College Credit ] Intended Audience : Grades 9 , 10 , 11 , and 12 Credit : One trimester = 0.5 credit Major Outcomes :
• Perform event planning in the Hospitality Sector
• Business to business selling
• Travel and Tourism Bureau rebranding
• Developing 21st century skills Projects , Activities , etc .: Take on the role of a sales representative for a destination management company and develop events that will engage a large group arriving for a special event . You have been hired to rebrand a city ’ s Travel and Tourism Department and creatively market the city as a tourist destination . Instructional Focus : Industry based examples , project-based learning , important job-based skills , and hands-on activities , that stress creativity , innovation , communication , and collaboration . Co-curricular Connection : DECA
Marketing [ Students may earn Articulated College Credit ] Intended Audience : Grades 9 , 10 , 11 , and 12 Credit : One trimester = 0.5 credit Major Outcomes :
• Discover the exciting world of marketing
• Team-based real-world projects and activities
• Conduct school-based survey
• Develop an innovative marketing plan and new brand
Projects , Activities , etc .: Your team ’ s task is to develop a new brand and develop a marketing plan that will make it competitive in the marketplace . Another team project involves identifying an issue , delivering a survey and making recommendations
|
that have a meaningful impact within your school . Instructional Focus : Realistic projects , Team- based learning , Collaborative assignments , hands-on activities that focus on innovative business skills , build problem solving and communication skills . Co-curricular Connection : BPA , DECA
Business and Consumer Law Intended Audience : Grades 10 , 11 , and 12 Credit : One trimester = 0.5 credit Major Outcomes :
• Consumer law related issues
• Contracts
• Negligence
• Negotiation
• Civil trials
• Product liability Projects , Activities , etc .: Examine law through participation in a mock trial ; including pre-trial discovery ( fact finding , affidavits , depositions ) and the actual trial ( opening statements , direct and cross examination , closing arguments ). Instructional Focus : Case studies , role plays , speakers , group projects , mock trial Co-curricular Connection : BPA , DECA
Entrepreneurship
[ Students may earn Articulated College Credit ] Intended Audience : Grades 10 , 11 , and 12 Credit : One trimester = 0.5 credit Major Outcomes :
• Learn how to start your own business
• Explore business opportunities available to entrepreneurs
• Complete the steps necessary to develop a business plan
Projects , Activities , etc .: Create a business plan to start your own business . Instructional Focus : Hands-on activities , guest speakers , case studies Co-curricular Connection : BPA , DECA Honors International Business Intended Audience : Grades 10 , 11 , and 12 Credit : One trimester = 0.5 credit Major Outcomes :
• Determine the causes of globalization
• Understand cultural differences and similarities around the world
• Explore business in a changing world
• Understand the role of importing , exporting , currency conversion and trade relations
• Explain how a countries economic system affects their economic decisions
Projects , Activities , etc .: Create a team presentation based on business customs and cultures of other countries ; examine an inter- national globalized company , their trade practices and the trade practices of their home country . Instructional Focus : Hands on activities Co-curricular Connection : BPA , DECA
Honors Business Internship Program Prerequisite / Selection Process : Application and interview required Intended Audience : Grade 12 college and
|
career-bound students pursuing business careers Credit : Up to three credits available ( 0.5 credit per trimester for seminar , 0.5 credit per trimester for work ); students enroll for up to three trimesters which is preferred by employers / internship sites Major Outcomes :
• Paid business career experience
• Leadership development
• Development of business / computer skills
• Service / volunteerism
• Career development
• Communication skills
• Financial literacy Projects , Activities , etc .: Develop a career portfolio , attend leadership conferences , participate in community and school service projects , and compete in business related competitions through BPA Instructional Focus : On-the-job training , individualized career development and hands-on activities using Microsoft Office Co-curricular Connection : BPA
Honors Marketing and Management Internship Program Prerequisite / Selection Process : Marketing , Advertising and Sales , or Business Management recommended ; application and interview required Intended Audience : Grade 12 college and career-bound students pursuing marketing and management careers Credit : Up to three honors credits available ( 0.5 credit per trimester for seminar , 0.5 credit per trimester for work ); students enroll for up to three trimesters which is preferred by employers / internship sites Major Outcomes :
• Initiative and self-direction
• Critical thinking and problem solving
• Communication and collaboration
• Financial literacy
• Leadership development
• Community service
• Creativity and innovation Projects , Activities , etc .: Take on the role of designer , buyer , advertiser , and sales person as you try to create , order , market , and sell your product . Prepare yourself for a real job interview . Learn about how to manage your personal finances . Plan your future career and education . Instructional Focus : Seminar class , on-the-job training and management of the school store Co-curricular Connection : DECA
|
BUSINESS & MARKETING EDUCATION |