REGINA Magazine 3 | Page 53

REGINA: How and why do brides seek out Sunflower Bridals?

Debra Turvey: It's exciting to see how my business is growing. My brides either come from word of mouth, or by internet search, looking for 'wedding dresses with sleeves' or 'modest wedding dresses'. (They find us at http://www.sunflowerbridal.co.uk) My brides come to Sunflower Bridal for all sorts of reasons: religious, coverage, size (at both ends of the spectrum), or because they want something different because of their age or second marriages.

One of the first reactions I get from bridal enquiries is simply an expression of relief that they have found dresses they can try on in the UK. They are happy and excited and travel great distances to come and try them on.

I've had brides from all over the United Kingdom, and even some from mainland Europe. Because brides are often travelling a long way to get here, I try to keep a good selection of styles and sizes and often the bride can take her dress away with her. I also encourage brides to try lots of different styles so they can see for themselves which suits them best.

REGINA: England has always been a tastemaker, particularly in weddings and coronations. Do you see growing interest in modest wedding clothing among English brides?

Debra Turvey: I have been surprised how many brides I have seen who simply want to be a little more covered, purely to suit their own taste, and not necessarily for religious reasons.

'Dare to bare' might work for some on a beach but not for such a special occasion as a wedding. Brides like to feel comfortable, demure and elegant and I see that there is definitely a growing interest in wedding dresses with a little more coverage.

Many brides don’t even realize that they have a choice.

http://www.sunflowerbridal.co.uk

Photo credit left: http://www.emilybealephotography.com/

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