ReggaeXclusive Spring 2018 | Page 21

SWAN ENTERTAINMENT M ello Vibes Sound based in Toronto Canada was established in 1989 with Victor (owner), Hulky, Jugis, Skully and Master Lee, playing the best in reggae and urban music. They started playing at house parties then gradually worked their way up to school dances; by the mid-nineties they had established a fan-base which lead them to be the house Dj in a few clubs including Arrows, Boardline and Club Cool C. The successes of Mello Vibes lead the selectors to branch off to form their own promotional companies. In 2003 Swan Entertainment was established. Swan Entertainment is a promotion company that promotes events and specializes in Sound Clash; they provide a platform for the Sounds System to show their skills. A few of their events include the G.T.A Cup Clash, Wanted, Bodybag and No Escape. Swan Entertainment has also been involved with Sound Rage, Rising Star, and Canada Rumbl e. Jaro, Bodyguard, Black Kat, Mighty Crown and King Addies to name a few. The crew has trav- elled to Guyana, Jamaica, Trinidad, Bermuda, St Vincent, the Bahamas, Europe; and of course all over Canada and the USA. What sets Rootsman apart from other sounds in the busi- ness is their unique collection of dubs featuring many exclusive and customized riddims. Between clashing and numerous weekly events, they are in high demand in the juggling arena. Rootsman is currently one of the most talked about at any juggling event in Toronto. ROOTSMAN SOUND F rom its conception in the garrison of Jane and Finch; Toronto’s notorious ‘badman’ ter- ritory in 1997, Rootsman has evolved as one of Canada’s top clash sound. Clashing with many of the greatest sounds in the Industry such as Rootsman also keeps busy with their highly anticipated CD collection of Roots and Culture, keeping it rootical, and many others which they feature quarterly. Rootsman has been on many world stages in the Clash arena such as ‘World Clash 2010’ (JA), ‘Riddim Clash’ (Germany), ‘Global Clash’ (NY) 2010, ‘Worries in the Area’ (Italy) and local brand at home such as ‘Wanted’ and ‘Tap Out’, of which Rootsman is the current Champion. Rootsman Sound is currently the two time back to back champion at Montreal Reggae Festival Sound Clash. Presently, Rootsman was on a four clash winning streak which got broken lately in Italy at ‘Worries in the Area’ Sound Clash. Rootsman Sound has been on many major events at home such as festivals and communi- ty Charities. One of the biggest festivals in North America is The Montreal International Reggae Festival and Rootsman has been booked for five years and going strong with the request of the fans and the promotional team. This year, Rootsman Sound will be celebrating their 21st Anniversary on April 14th in fine style at the Topaz Event Centre. Watch out for the whole crew: Ranger, Raggy Kerchief, Beenie, Jigsy, Stallion and Randy. reggaeXclusive -- Web Site: --- Phone: 416-519-0831 -- Email: [email protected] Pg - 21