reGEN Overview Deck - Oct 2022 | Seite 8

Pharrell Williams has recently teamed up with marketing and communications giant Edelman to launch Mighty Dream , a new creative advocacy agency . Mighty Dream will produce creative work that solves challenges facing communities of colour through social action campaigns , product development and policy change .

E X A M P L E S

Global advertising is set to reach $ 1 trillion by 2025 . Media is our generation ' s most powerful lever for change . Progressive brands are waking up and taking action now to shift our future ' s narrative as they build brand value and legacy as catalysts of possibility .

$ 1 / view donated # ChangeDestiny fund

Four co-branded videos

MEDIA MAKERS

AMPLIFICATION Services & executive producer

' For the Better ' Campaign brand grew 11 % in two months !

Empowering youth to be the change

Pharrell Williams has recently teamed up with marketing and communications giant Edelman to launch Mighty Dream , a new creative advocacy agency . Mighty Dream will produce creative work that solves challenges facing communities of colour through social action campaigns , product development and policy change .

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