reGEN impact media - Theory of Change 3.0 2025 | Page 10

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MOBILIZATION CAMPAIGN RELATIONAL CROWDFUNDING &
ACTIVATION ADVERTISING
reGEN reimagines a regenerative media experience , empowering audiences to invest in their values and shape brand spending .
Progressive brands fuel better media experiences , connecting with consumers who demand more . Through relational marketing , trust and loyalty grow as consumers build better habits and share valuable insights that brands seek through incentivized feedback loops .
Recent data highlights that 41 % of viewers are actively seeking media that better aligns with their emotional needs and preferences .
63 % of consumers prefer content that is authentic and relatable rather than overly polished .
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