INTERVIEW WITH ALEXANDER WATERWORTH
What is your background in architecture and Interior Design ?
I have been working in the interior design for the past 16 years . I originally studied product design , here I learnt how products have an impact on our lives both aesthetically & operationally . I was offered a position at Martin Brudnizki specialising in furniture & joinery , here I developed a love and understanding for interior architecture . I remained with Martin for 6 years working on projects around the world from high end restaurants to private members clubs & personal residential developments . By the age of 28 I had delivered some breath-taking projects for Martin , but something just did not sit right inside . I was offered the opportunity to begin the journey on my own and I have never looked back .
Who inspires you ?
I am inspired by the journey , one story that I love is the creation of the sports car Lamborghini . In the 1960 ’ s an Italian by the name of Ferruccio owned a Ferrari , unfortunately he experienced mechanical issues which lead him to contact Ferrari expressing he ’ s discontent . He was dismissed , some say he was told to that if felt he could do better he should build his own car . Having successfully built a business in manufacturing tractors an air condition units , Ferruccio accept the challenge and proceeded to create one the most desirable sports cars in the world , the Lamborghini .
David Collins brought interior design to the world many years ago , he showed that there was more to this flamboyant industry than a selection of cushions and a bold statement piece . David exposed the layers and concentration required to deliver such breath taking commercial and private spaces . One of my most favourite places is in London , The Wolsey . A truly stunning space that captivates style , comfort and elegance . Mr Collins truly left he ’ s mark on the world of interior design and I feel was the catalyst for the thriving industry of today .
What makes AW different ?
Alexander Waterworth is a studio that seeks to understand its clients values and their consumers . We look to form partnership , combine philosophies , work cohesively in creating a tailored experience . It is critical for the studio to understand the origin of the idea , to form pillars with the client . We spend a huge portion of time working with people building relationship , appreciating all aspects of the project to ensure that all elements have been considered when presenting a design direction . www . refurbandrestore . co . uk - 67