‘improve rather than move’
Graham Lindsay, Founder of Weru UK Network Discusses Investing in High-Quality Profiles and Systems
Over the past few years, there has been
a significant increase in homeowners
choosing to renovate their properties, rather
than relocating to a new home.
When talking to my customers, I have
noticed a surge in the ‘improve rather
than move’ mentality, illustrating that
customers are seeking high-quality profiles
and systems to enhance their properties,
ultimately investing more heavily in their
current homes.
Because of this, I find it’s really important
to ensure that our customers know the
long-term benefits that premium profiles
and systems can provide, so an informed
decision can be made to future proof their
homes, and get the best system to suit their
exact requirements.
28 - www.refurbandrestore.co.uk
U-Value is no longer an afterthought for
homeowners, with many actively seeking
the lowest possible value for their windows.
Typically, generic modern, double gazing
holds a value of <1.6 Wmk2, whilst the
value of the latest innovative profiles
are remarkably lower at <0.7Wmk2. This
significant improvement appeals to cost-
savvy customers, as maintaining an energy
efficient home is vital when trying to keep
energy bills to a minimum. An increase in
the environmentally conscious individual
has also affected the demand for the
best thermal insulation characteristics.
Profiles, therefore, need to be designed
with this in mind, to create an exceptional
living experience for the customer, whilst
remaining environmentally friendly.
In many cases, window hardware is often
overlooked, with a higher focus being
placed on the glass itself. However, we
are starting to see that built into most of
the latest, innovative designs are various
burglary deterrent features, with resistance
class 2 tilt hardware and security corner
transmission hardware becoming standard.
This advancement in technology is
becoming a staple with homeowners and UK
architects, as the remarkable strength and
durability provide a greater level of burglary
deterrent, ensuring ultimate protection for
the home.
A priority on the majority of homeowners’
minds is creating stand out kerb appeal,
with many homeowners opting to express
their personality through the design of their
windows. Using the latest Uni colours, the