Gentleman Store Interior Design – ORA
We were approached to design the interior of a boutique in a space that had just been very well refurbished . Therefore , there was no need to create an elaborate backdrop or to mask anything . We are not turning away from the existing architecture , on the contrary , we are stepping towards it . We are not overshadowing the space , but complementing it naturally . At the same time , the design deals with the issue of selling quality goods . It is not so empty that it resembles a gallery and overfetishizes individual pieces , nor is it so crowded that the products merge into one mass . We are looking for a balance between these two positions .
‘ We want customers to enjoy exploring the interior as much as we enjoyed designing it . We let the geek in us show through . We ’ re more interested in how a thing is constructed than how it looks at first glance . We want the interior to encourage exploration at a second glance .’
Craftsmanship
The store focuses on quality predominantly British men ’ s fashion . The interior therefore avoids ostentation , instead aiming for asceticism . The designed furnishings are simple and transparent , but are perfectly crafted in detail and use only a few high-quality materials . All substitutes are avoided . We want the interior to be inviting to touch , to feel solid .
Furniture
Stable craftsman tables made from solid oak planks with defects . The tables reflect the craftsmanship . They are distinctive solitaires perched on the floor .
Lightweight hangers represent lightness of construction . Although they are subtle , they can carry a large amount of clothes . However , they are here not for decoration , but for utility . They are balanced by coarse stones that were removed from the house during the renovation . We discovered them in the backyard where the landlord kept them .
Folded pieces of sheet metal serve as shelves . Simple raw material , simple repetitive motif . We leave most of the shelves open , there ’ s no need to hide the products .
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