INNOVATION LONGLIST
Onfigr by Pikcells named finalist at Designerati Awards
Award-winning CGI and Software Development Company Pikcells , is delighted to announce it has made the Innovation LONGLIST at this year ’ s Designerati Awards , as its groundbreaking photorealistic 360 ° visualiser Onfigr is named 1 of 8 finalists up for ‘ Design Technology Product of the Year ’.
Marking its 21st year , the Designerati Awards will take place on 22nd November 2023 , on board the UK ’ s first ever carbon neutral vessel , Ocean Diva in London , where the industry will come together to celebrate and crown the winners !
Entries for ‘ Product of the Year ’ span kitchens , bathrooms , materials , and the newly introduced design technology category where Onfigr is shortlisted . Open to techbased products of all kinds , this category is looking for brands and businesses , which are making a difference to innovative kitchen and bathroom design while enhancing the creative and / or customer service experience .
Reflecting the rise of e-commerce and a new generation of digital natives looking to furnish their homes , Onfigr is developed and managed by the leading experts at Pikcells , and offers the ultimate in photorealistic design to help bricks and mortar retailers in the KBB , construction and interior design sectors gain more traction among their target audience and deliver an elevated customer journey .
Suitable for anyone looking to style an interior space , Onfigr room categories include Kitchens , Bedrooms , Bathrooms , Living Room Furniture , Fixtures & Fittings , Tiling , Flooring , Paint & Wallpaper , and Hard Landscaping .
Providing a new standard of photorealistic 360 ° and 3D visualisers , Onfigr , is designed to help bring products and spaces to life and core features include lightning fast 360 ° configuration , custom UI design and branding , photorealistic visuals , trend presets , a call to action where you can save designs , fully responsive and compatibility on all devices and browsers , analytics & more !
Making it faster and easier to quote for new projects , Onfigr was developed to bridge the gap in the marketplace for photorealistic visualisers that truly reflect the original concepts of the interior design community and premium products specified . High function features also include the specially designed pano-visualiser , which offers 85 % more screen space when compared to the market average of just 15 % display .
With more than 600k interior design customers using its range of groundbreaking products annually , Pikcells is clear the growing appetite from consumers to produce photorealistic visuals is strengthening the need for creative design tools , which are innovative and technologically advanced .
Stephen Mooney , Sales Director at Pikcells says , “ We live in an increasingly visual age and so it has become a huge challenge for the interior design industry to sell a ‘ lifestyle ’ complete with highquality products using low-quality visuals . By having the support of a 3D design space that resides online , means you ’ re in a much better position to serve each customer before they even step into your showroom . For instance , if you have a visualiser on the landing page of your website then customers will be able to start trying out ideas immediately in the comfort of their own home and personally pre-qualify themselves as warm leads by already starting the design process with you virtually .”
Richard Benson , Co-Founder of Onfigr adds “ Visualisers make it incredibly easy for a customer to get a truly visual idea of how you can introduce a signature style to enhance their space and uplevel their lifestyle , rather than relying on flat 2D graphics . On behalf of the entire Pikcells team , we are thrilled Onfigr has been recognised by the Designerati Awards , and we want to take this opportunity to wish all the nominees the very best of luck – fingers crossed for winning results in November .”
If you would like to find out more information , please contact Pikcells : t + 44 ( 0 ) 333 050 3335 , e stephen @ pikcells . com , w www . pikcells . com
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