MORRIS MOOR A Vibrant commercial and hospitality precinct
Genton ’ s recently completed Morris Moor project transforms the site of the former Phillip Morris cigarette factory into a vibrant commercial and hospitality precinct that draws the community in and celebrates local heritage . Situated on a prominent corner intersected by two main roads , the buildings have acted as a landmark for the Moorabbin community since the 1950s , distinctive among the uniformity of prefabricated warehouses . “ The cultural significance of the industrial Architecture was too great to disregard ,” says Genton Principal Marc Debney .
“ We , together with our client , Up Property , were determined to retain as much of the character and original structures as possible , and part of the project ’ s success should be credited to the diversity of talented designers
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