Reflections Magazine Issue #78 - Spring 2013 | Page 10

Campus Feature

A New Media Mix
Digital Communications
Program To Take Full
Advantage of Today’s
Technology Innovations

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Reflections Spring ’13

I

n the age of user-generated content, a
new program at Siena Heights University is
tapping into the innovation of its students to
drive the curriculum.
The Digital Communications program
was approved in fall 2012 and will be offered as
a new major and minor beginning in fall 2013.
According to program director Dr. Davin Heckman, Digital Communications is a combination
of old and new concepts. However, the ultimate
outcome is to equip students to discover new
approaches to communication in a digital age.

“The program is built around the strength
of Siena’s fine arts curriculum,” said Heckman,
who is a considered a leader in the emerging
field of electronic literature. “There are many
digital media programs built around studio
arts, but this one is designed to basically draw
its strength in the interests, energy and abilities
that students bring to the major from their
areas of concentration. If there is something
uniquely Siena about the program, I’d say that
it is built around the tradition of Studio Angelico (SHU’s art program) and much of the program is driven by the particular contributions
of the student as an individual.”