Reflections Magazine Issue #77 - Fall 2012 | Page 4

Column

from the editor

What Can You Do for Siena
Heights University?
I recently had a chance to meet with our
Alumni Association Board at its annual retreat.
Meetings are not an unusual occurrence for
someone in my position. As director of Marketing, I often have to sit down with various individuals, groups, committees and organizations
on campus. In fact, I sometimes think I spend
more times in meetings than anything else I
am involved with at the University. But it’s the
nature of the position.
And, honestly, most of the time these meetings focus on what I – or my office – can do for
them. Maybe it’s a brochure. Or a press release.
Or a web site change. Or a photo. And that’s fine.
Besides, that’s what we’re here for – to serve, promote, support and advance the University.

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Reflections Fall ’12

Towards the end of my update to our alumni
board, President Michael Lane had one final
question for me, and one that I don’t get asked
very often. He said, “Wh