Reflections Magazine Issue #74 - Spring 2011 | Page 4

Column

from the editor
Now, back to my “near-death” experience.

My “Near-Death” Experience
My life recently flashed before my eyes.
I didn’t have a near-death experience or anything
like that. It was all due to the permeating presence of Facebook. For those who still haven’t
heard about Facebook, it’s a social media website
that connects people online with family, friends,
colleagues and anyone else you may have had
contact with over the course of your life. And
it’s pretty uncanny how accurate it is.
Facebook, YouTube, Twitter and the like are
social media tools I was introduced to as part
of my job. Like them or not, they are now a vital
part of a marketing strategy in higher education.
If used correctly, I happen to like most of them.
Over the past two years my office has embraced
most of these social media outlets, and currently
our “official” Siena Heights Facebook page
recently surpassed the 1,500 “friend/fan” mark.
We now can communicate instantly with multiple audiences all at once—and they c