With the lure’s design all
sorted, it was a matter of
choosing the colour range and
eventually the team at Wilson
settled on 7 colours. These
colours included naturals and
attractors and gave anglers a
lot of choice when it comes to
choosing the right Flat Shad.
Initially released at the 2014
AFTA Trade Show on the
Gold Coast, the Flat Shad
was available in 5”, 7” and
9” models and the retailers
climbed all over this innovative
lure. It was a just reward for
the time spent in development
and the hard work by both
teams.
By the time the 2015 AFTA
Trade Show came around,
two smaller Flat Shads had
been added to the range – the
3.5” and the 4.5”. These two
additions bought the range to
5 sizes and allowed everything
from trout through to GT to be
targeted with the Flat Shad.
What a brilliant concept for a
lure and a development that
saw a kernel of an idea in
Kord’s head develop into one
of the most unique, versatile
and productive lures on the
market.
Perhaps the best part is that
anglers are now taking to
the Flat Shad with a passion.
They are altering the weights,
adding stinger hooks, tweaking
hook points and dipping tails
in different colours. All of this
innovation simply makes the
Flat Shad all that more versatile
and a lure that anyone can use
to catch their fish.
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