SOLVING
THE
PROBLEMS
There
was
some
quite
ingenious lateral thinking that
went into designing the Flat
Shad. The concept of making
a lure snagless and weedless is
simple. Many lure makers have
done this successfully, but the
idea of enhancing the hook-up
potential was the real issue.
To solve this problem the
side slits were thought of and
put into place. It took a few
attempts to get them just
right, but these side slits are
an integral part of making
these lures what they are.
What the side slits actually
do is allow the lure’s body to
collapse incredibly easily –
in any direction. Think about
that for a minute. It no longer
mattered which direction the
fish attacked the lure, the
body collapsed and exposed
the hook point. The beauty
of this system also included
the benefit that when being
retrieved, the lure did not
collapse and maintained its
original body profile. This was
an ingenious development that
is at the heart of the Flat Shad.
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