Redefine The Game Sep 2017 - Nov 2017 | Page 16

CONCEPTION Designing a lure from scratch is not as simple as it sounds. How do you transform a concept in your mind into an effective lure for catching fish? I’ve asked the same question many times and I think it’s a skill to be 16 able to do that. I certainly do not have the technical knowledge, even though I may have a heap of interesting ideas. The Zerek Flat Shad is a lure that, upon its release, made a huge impact on fishing circles. This lure was the