This lure catapulted to the top of the charts and, after more than 5
years on the market, still maintains its place at the top of the heap.
But what is it about the Live Shrimp that makes it such a user friendly
lure? And where has the development of this phenomenon gone?
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Add in over a dozen super realistic colours and the fact the Live
Shrimp won Best Soft Lure at the AFTA Trade Show on its release
and it’s easy to see the credentials this lure has.
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