RED (Elective: InDesign & Illustrator) Oct. 2013 | Page 2

Exploring red
Red
Many

is

one

of

iconic

the

symbols

Shades

most
and

powerful

logos

colors.

include

red,

and on it’s own it is vibrant and attention grabbing

color,

which

holds

many

associations.

Red 4

In different shades it changes character, e.g. in the
shade of pink it is associated with soft and mild values, opposite to bright red which is more of an ag-

gressive color - powerful even in small quantities.

Red-ish 9

Widely used in contrast to white red also suits and
empowers other colors, in a various of combinations.
-

Red

speaks
2

may
to

not

our

be

(the

emotions

in

new)
a

n

black,
universal

but

it

way.