OM MIKE
u've Got
is
st me, or did the world just
r punch small business
face? Metaphorically
ing, of course.
rch of 2020 things were
ory as the economy
ng, and then, out of
e were coldcocked in the
new” global economy left
, with a bloody nose and
And in that same moment,
sked (more like begged)
ve it. Yeah, it caught our
ut jeez, there are nicer
.
ng to belabor what
Instead we are going
what to do about it. It
ve that your business
his recession and that,
, small business succeeds.
economy depends on it.
to the Small Business
tion, small business
98 percent of all business
ed States and employs
of the workforce. In
s, small business is a big
small business performs
es how the economy will
xt.
a business owner for over
d operated businesses
e recessions: the dot-com
bubble of 2001, the Great Recession
of 2008, and now the COVID crisis
of 2020. I have also studied every
recession since the Great Depression,
and my research (coupled with my
experiences in recessions) points to
a predicate pattern that businesses
experience. I share the strategies and
the stories in this guide. And while
what you will discover within these
pages won’t solve all your problems,
it will absolutely give you a leg up.
Navigating through a recession is
not easy, but it is doable. And done
right, it can position a business for
extraordinary growth. Microsoft was
born during the recession of the early
1970s. Not to be outdone, Apple also
was created in the early ’70s and
reinvented itself during the dot-com
recession of the early 2000s. Netflix
was launched during the dot-com
bubble, and Airbnb was a “child”
of the Great Recession of 2008.
The consistent lesson in these and
other successful recession-resistant
companies: they served changing
demand in a new way.
When the economy slows down,
there is inevitably a trigger event that
undermines an already destabilized
economy. For example, the recession
of the ’70s was triggered by the
OPEC oil crisis, yet the economy was
already shaky due to the staggering