"AN AVID BELIEVER IN THE 'LEADERS
EAT LAST' MENTALITY, SULLIVAN OPTED
FOR A PEOPLE-BEFORE-PROFITS MODEL
IN MANAGING HIS BUSINESS THROUGH
THIS CRISIS."
add an Elder Law and Medicaid Planning division would
create stability of profits for decades to come. With a strong
reputation and proven-to-be-effective marketing strategy, he
knows his firm will be competitive securing a share in this
market, and he is confident this diversification will create the
opportunity the firm needs to continue building its legacy.
REBUILDING HIS FIRM’S FOUNDATION
Just as auto manufacturers and other manufacturing companies
have responded to the pandemic by building new products,
Sullivan’s law firm is using the gift of time created by the
pandemic to learn a new skill set and serve its existing clients.
The attorneys have invested in educational resources in Elder Law
and Medicaid Planning, ensuring his firm is prepared to more
effectively serve a new client base. His staff is regularly reaching
out to its existing clients, especially those that are elderly, to ensure
their health and safety. He is also spending his time developing
systems that will make regular operations more efficient for
his team and increase the firm’s capacity for new business.
Working with Mike’s Five Prongs of Impact in mind,
Sullivan has begun putting new automated systems in
place to make everyone’s job easier, speeding up form
creation and the delegation of tasks, to start.
PREPARING FOR A NEW DIRECTION
Sullivan reports that the pandemic and reading Mike’s book
served as a much-needed gut punch. One sentence that he
highlighted and underlined is found on page 211: “Is your
business prepared for hard or impossible-to-predict change?”
With clear eyes and extremely clean (and sanitized) hands,
Sullivan looks forward to using the tools learned from Fix
This Next to improve his firm’s financial health and security.
Recently, Sullivan was perusing posts in a dedicated attorney
Facebook group, looking for feedback on how other firms
were responding to the crisis. He stumbled across a post
requesting book recommendations for succeeding in the
current economic environment. To his surprise, Profit First
was the number one recommended book and is next on
Sullivan’s list to read as he continues to build the firm.
LEARN MORE AT DEFENSEHELP.COM
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