Recession Response Issue | Page 20

After reaching out and subscribing to his mailing list, I received an email recruiting volunteers to meet him in person in New Jersey. In November of 2018, along with 14 others, I was recruited to participate in Mike’s workshop, giving feedback on some of the theories that appear in his book, Fix This Next and testing his models out on my own business. I was immediately inspired by his innate ability to target problems and present effective solutions within minutes. Mike really walks the walk. His polished marketing persona is backed by authenticity, and that’s what makes him so approachable and engaging to work with. His methodology is so straightforward that it is easy to mistake it as being simplistic, but the beauty of his approach really is in its simplicity. That’s what makes it so easy to apply his ideas to real business scenarios. Mike has this uncanny knack for laser accuracy with his insights. Within minutes he can grasp the scope of a problem that has been plaguing the company and proactively turn it around. I never hesitate to reach out to him to bounce new ideas and talk through solutions to ongoing problems. We have kept in close touch since the New Jersey workshop. I open a dialogue with Mike two or three times a month to discuss business dynamics and have been doing this for almost two years. Conversations between Mike and I are almost always brief. I’ll begin by sharing where the business is at, and Mike will ask a handful of questions to better understand where the turbulence is. It doesn’t take long for him to zero in on the problem and present a feasible solution to implement right away. In our first conversation, Mike quickly established that the root of Cottonwood’s cash fl the company was ca debt. He presented t that I implemented i The results came qu subsequent growth h survive this econom As one of the first 15 test his Fix This Nex been familiar with M Hierarchy of Needs time. I use this tool where my business i and identify the mos that I need to focus o cash to permanence. I’M ACTIVELY IMPLEMENTIN METHODOLO PROFIT FIRST PUMPKIN PLA WELL, TO BOO MARGINS AN GROWTH STR THESE HAVE SIGNIFICANT THE DECISION THAT HAS BR COMPANY TO IS TODAY, PO WELL TO SUR GLOBAL PAND Our relationship has the onset of the pand knew right away tha be creative with mar away from the usual sales channels, and h me every step of the new strategy that wo I don’t like the term approached the chan supplementary persp the changes as an ex the company was alr