RECESSION RESPONSE SPOTLIGHT
COTTONW
COFFEE:
A MEETING OF MINDS FOR ACCELERATED
AND STRATEGIC PANDEMIC POSITIONING
BY: JACOB LIMMER, OWNER, COTTONWOOD COFFE
I
opened my first retail location in 2006 with the
vision of a classic coffee shop in historic downtown
Brookings, South Dakota. When that went well, I
opened a second bistro location across town in 2008.
Eight years ago, I took the leap and expanded into the
wholesale market for premium roasted coffee. Mike
helped position the company for steady growth and has
enabled us to survive the current recession.
My first experience with Mike’s approach came with
Clockwork. What initially stood out to me was the
invitation in the preface to email him, an invitation he
extends in every book. I appreciated the opportunity to get
in touch with him personally when planning to carry out
the specific actionable item that he set out.
In Clockwork, he invites you to reach out when planning
to take a four-week vacation from your company. This
time came for me, and I was looking to develop a
somewhat automated process that would enable me to go
away stress free.
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