The Busine
Hierarchy O
HOW ORDER MANAGES A CRISIS AND BE
The Business Hierarchy of Needs (The BHN) is
the DNA, or make up of your business. Because
of the crisis we are facing, we have never needed
this model more than right now. It will guide us
through the new and varied challenges.
Of the five levels of The Business Hierarchy of
Needs, the Order level may be the most crucial during times
of crisis. Order is the creation of efficiency throughout the
organization. With Order set in place, your business will run
more efficiently.
There are days that everything feels emergent. When there is
triage needed it’s crucial to know exactly where to start. For
instance, if you need heart surgery, the surgeon won’t start
with your feet. Along those lines, some business owners are
feeling panicked and unsure knowing what to do. This can
result in potentially focusing on the wrong area to find what
vital need requires fixing first.
For most businesses right now, the vital need is most likely
within the Order level – in the stability of the organization.
As a reaction to the present crisis, a lot of businesses are
putting band aids on issues and creating short term results.
Some are attempting to amplify sales, opposed to managing
profitability through modifying their offer. Others are
offering deep discounts because they are trying to get more
sales to sustain their business. But remember, that’s not
considered profit, and can compromise your business. There
is an uptick in those seeking loans and debt, which is another
short term solution to an inevitably larger issue.
It’s important to note that all levels of The Business
Hierarchy of Needs work in synchronicity. So while we
can focus our efforts on bringing more to the Order level,
it’s always an element that is at play. The goal for small
businesses is to achieve organizational efficiency and
autonomy. There should be no dependency on the owner
themselves. Real organizational efficiency extracts the owner
from the business process so it has no dependency, and can
run on autopilot.
Even though you may be scrambling to pivot your offerings
8 • MikeMichalowicz.com