Profit
and the
Business
ierarchy
of Needs
HOW YOUR PROFIT
WORKS IN A CRISIS
BY: MIKE MICHALOWICZ
Let’s talk about profit.
Really Mike, now? Is
this the time to discuss
profit? Definitely.
Why should we talk
about profit? Because in
light of the coronavirus pandemic,
some business owners are burning
through cash to run “business
as usual”. As Covid-19 cases
increase, you worry whether or
not your business can sustain a
recession that will be triggered by
this pandemic. You want to have
profit during the coronavirus crisis
because you want to have a solid
foundation in your business now.
It’s also necessary to have a solid
foundation when the pandemic
is over so your business will be
better positioned for success.