"COMPTON KNEW IT WAS
RISKY TO TEACH HER
EMPLOYEES HOW SHE WAS
RUNNING THE BUSINESS,
BUT SHE REALIZED HOW
IMPORTANT IT WAS THAT
THEY UNDERSTOOD
MARGINS AND HOW MUCH
EXPENSE NEEDED TO BE
FACTORED IN FOR EACH
DOLLAR OF REVENUE."
Having been in such a strong position prior to the
pandemic, Compton was able to quickly pivot the company
strategy to focus on telehealth. She says because of this, the
business has not been impacted to a huge degree, despite
the industry itself struggling over the last few months.
Referrals and client leads have been maintained, dropping
only in the first few days following office closures.
However, Compton knows it will cost more to physically
reopen than it will to continue pursuing a telehealthfocused
strategy.
There was much client resistance to telehealth prior
to COVID-19, but in order to keep the business afloat,
Compton knew she needed to sway patients. Together
with her team, she devised a strategy that would make
Mindsight the leading provider of online counseling
services in Kentucky. In the last two months, the company
has gone from off-the-map to sixth in search engine results
for online counseling and first among direct competitors,
with web traffic continuing to rise. Facebook followers have
risen from 1,200 to over 4,000 in the same time.
Compton continues to keep an open mind, using the facility
to experiment with new strategies and techniques for the
interim and beyond.
VISIT MINDSIGHTBEHAVIORAL.COM
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