Rea's Annual Report Making Waves: 2017 Annual Report | Page 3

A YEAR OF MAKING WAVES INTERNALLY TO BETTER SERVE OUR CLIENTS At Rea, we refuse to sit back and ride the waves. We’re wave- makers. We take innovative and thoughtful steps to move our firm forward. Over the last year, we rolled up our sleeves and got to work implementing the ins-and-outs of The Rea Advantage, the firm’s strategic plan and compass for growth. Our accom- plishments directly reflect our efforts. We became razor focused on our people who, in turn, went above and beyond to serve our clients. Collectively, our hard work enabled us to grow many facets of our business. CEO Don McIntosh (left) stands with Rick Lash, president of Rea's Northeast Ohio region. Here’s a few ways we made waves in 2017: We became a stronger practice. In addition to strong organic growth, Rea & Associates merged with the Cleve- land-based firm, Walthall CPAs, on Nov. 1, 2017, to create a single, stronger practice with more than 300 profession- als serving clients across our 13 Ohio offices. By uniting our compatible cultures, traditions of service and stewardship, and most importantly, the client-focused way we conduct business, we’ve created a bright future ahead for the firm. We restructured for our team and clients. Perhaps just as significant as our merger was Rea’s launch of our new organizational structure. We strategically placed some of our proven leaders and change makers at the helm of our four newly designated regions. Equity principals Mark McKinley, Chad Bice, Kyle Stemple and Rick Lash lead the charge in each Ohio region. Mark heads up our West Central team; Chad leads the Southeast; Kyle leads our East Central region; and Rick, with his experience as Walthall’s former managing partner, is growing Rea’s business in the Northeast. They’re focused on the development of our people, enhancing the client experience and driving revenue. Already, this structure has positively impacted collaboration and communication among our teams to strengthen client service. We helped our clients grow. Throughout the year, partners held deep-dive discussions with their clients to inquire about business needs or issues. Client opportunity plans, de- signed to solve clients’ biggest challenges with Rea’s services and guidance, were developed. The driving force behind client opportunity plans is to understand what clients need to move the needle forward for their business. We’re focused on iden- At Rea, we refuse to sit back and ride the waves. We’re wave-makers. We take innovative and thoughtful steps to move our firm forward. tifying this solution before they ask for it. As trusted advisors, if we don’t provide the right solution or service to meet the client’s need, we’ll refer them to an expert who does. We’ve received great feedback from clients who appreciate this intentional investment of our time and talent to strengthen relation- ships and proactively support their business. These plans will propel the success of our firm forward, as we differentiate ourselves in the industry. We grow so our clients can grow. In 2018 we’ll expand client opportunity plans to more relationships, and we’ll contin- ue to grow the program each year. continued >