MAKING
WAVES
I F Y O U W A N T T O M A K E W AV E S , Y O U H AV E T O R O C K T H E B O AT – and that’s just
what we’ve been doing over the last year. Since implementing our strategic plan, The Rea
Advantage, in 2015, we’ve made great progress by implementing the principles and
concepts laid out in The 4 Disciplines of Execution (4DX).
We won’t pretend to be masters of the 4DX concept. And we still have a
ways to go before meeting the goals outlined in The Rea Advantage,
but we’re proud of the progress we’ve made and excited to share our
accomplishments. Take a look at what we’ve been up to –̶ cornerstone
-by-cornerstone.
Cornerstone #1: OUR PEOPLE
Goal: Create famous people. We can go from good to great by
becoming famous for skills that differentiate us from others in the
firm and in our markets.
Top Talent – When our people work to become experts in an area
of interest, everybody wins. All Rea team members are asked to
identify what they want to be famous for. And while our aim is
to foster new and existing specialties within our firm, we realize
that another way to make waves is to recruit existing industry
specialists. To that end, we brought on Luke Lucas and Scott
Zielaskiewicz (both of Medina) to help us rock the boat and
help us take our state & local tax (SALT) practice to a whole
new level. Since joining Rea, our SALT team has already helped
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