Rea's Annual Report Disruption: 2018 Annual Report | Page 5

custom-built to help firms enhance engagement, efficiency and client service by utilizing artificial intelligence in the audit process. Alongside other Top 100 AICPA member firms, Rea made the intentional decision to invest in DAS, which will ultimately bring this advanced solution to the CPA community.

In the pages of this report, you’ll learn more about our unique approach to business, as well as what we’re doing to embrace innovation in light of ongoing disruption, including our:
• New firmwide client relationship management (CRM) system, which will empower team members to maintain and nurture client relationships.
• Move to The BDO Alliance USA, which gives us access to exclusive industry expertise, knowledge and resources worldwide.
• Efforts to onboard experienced talent who are motivated and capable of helping us drive change.
• Expanding our state and local tax team and its initiative to support clients
as they navigate complex nexus challenges.
• Commitment to empower our tax taskforce as they continue to monitor the ongoing developments and implications of tax reform.

Whether you call it disruption, innovation or transformation – embracing meaningful change is crucial. At Rea, we are committed to investing in the future of our people, firm and industry, so that we can be better positioned to support you, our valued clients, on your own journeys.

Sincerely,
Don McIntosh, CPA
Chief Executive Officer

DISRUPTION: REA & ASSOCIATES’ 2018 ANNUAL REPORT | NOV. 2017 – OCT. 2018