Realty411 Magazine The Future of Real Estate is Here | Page 73
T
By Stephanie B. Mojica
he CEO of Southern California-based HomeUnion
hopes to turn the business into the Amazon.com of real
estate investing.
Don Ganguly, an entrepreneur and chief executive with an
impressive record of building successful businesses in the
technology and financial services markets, stepped into his
role as the chief executive behind HomeUnion this October.
Ganguly, who earned an MBA at the prestigious Wharton
School of the University of Pennsylvania, serves as a mentor
for current Wharton students. HomeUnion was developed
alongside three other partners, Ravi, CP and Nani, all of
whom have worked together in two previous successful
startups. All four entrepreneurs are engineers with graduate
degrees. What also unites them is their belief that the current
experience of investing in real estate can be dramatically
improved.
Ganguly’s business eyes are tuned in to providing the real
estate investor a hands-free experience where HomeUnion
eases all the pain points of investing in real estate.
HomeUnion will provide flexible investment options.
Investors can buy the whole asset or a fractional interest via
crowdfunding. “Crowdfunding allows accredited investors
to invest in ready-made diversified portfolios,” Ganguly
explained.
HomeUnion will allow people to invest according to their
preferences in a secure and trusted manner. Investors will
finally be able to buy the best investment property remotely
regardless of location. Investors can use cash, qualify for an
investment loan or use funds from their IRAs.
Ganguly and others running the company only work with
properties that they ‘certify’, located in known “cash flow
Realty411Guide.com
Don Ganguly
zones” nationwide. Cash flow zones have excellent rental
income potential when compared to the price of a single-fami-
ly home mortgage, a stable job market, and an excellent rental
culture, according to Ganguly.
Some of the properties, which investors can add to their
general investment or retirement portfolio, are located in Chi-
cago, Atlanta, Houston, Jacksonville, Cleveland, Indianapolis,
Austin and San Antonio.
“We are making single-family real estate investment an
institutional play where investors can buy this as they would
any other stock market instrument. Our platform brings fully
vetted investments. This is different from companies that sell
opportunistic deals of the month and merely connect people
with sellers and collect their money. ” Ganguly said.
Though there are, of course, never any guarantees of
absolute success, representatives with the HomeUnion firm
utilize proprietary methods of selecting the best investment
locations. Additionally, company associates work closely with
clients to ensure they understand the ins and outs of the cur-
rent investment and rental markets. Full management service,
including collection of rents and upkeep of homes and help
with tax documents is offered to all clients. HomeUnion is the
only company providing a fully managed investment experi-
ence in more than 10 investment locations in the U.S.
“I recently invested in real estate using a self-directed
IRA,” said P.K. Neelu. “ I had no idea how to go about this,
but thanks to HomeUnion, I was able to navigate the various
steps with ease. They are building the real state investment
platform of the future.”
To learn more about investing in single-family homes through
crowdfunding or other types of means, call HomeUnion at 866-
732-3220 or visit www.homeunionservices.com
PAGE 73 • 2014
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