Realty411 Magazine The Future of Real Estate is Here | Page 52

An Interview with Managing Partners of MOR
Financial Services, Inc., Sean Morsi & Ajay Mehra
I
Meet the Future
of Private Money
By Tim Houghten
n the words of the great Bob Dylan: the times “they are
a-changin,” for Sean Morsi and Ajay Mehra — CEO and
CFO of MOR Financial, respectively — the notion of
shaking things up has been woven into their company’s
genetic code. It may come as a surprise to hear that an as-
set-based lender, known for utilizing cutting-edge marketing
and high-tech analytics, assert for a traditional approach in
customer service and building lifelong client partnerships.
With an average yield returning 10.5% for their lenders,
Morsi and Mehra have compiled more than $70 million in
committed capital from their investors, with roughly $35
million in their active in-house servicing portfolio. Built in a
relatively short period of time with a focus in Southern Cali-
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fornia, where both were raised, the two have also set their sites
on penetrating the Florida, Nevada and Arizona markets.
Ajay came on board as a partner in MOR Financial in
2009, with both partners coming from established lending
backgrounds before re-shifting focus after the market crash.
“Since then, we’ve grown into a premier private lender here in
Southern California, specifically around Los Angeles County,”
notes Morsi.
As the new kids on the block, the business moguls captured
a very large percentage of the market in a very short span of
time. A large percentage of their competition has been in the
private money lending sector for 20 years or more. Mehra
PAGE 52 • 2014

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