Realty411 Magazine The Future of Real Estate is Here | Page 47
very profession has tools of the
trade, products which help us get
ahead in our industry. Thanks to
innovative technologies, investors
now also have a fantastic tool to zero in
on neglected properties. Find Motivated
Sellers Now is a new product that can help
investors locate vacant homes around the
country or right in their own backyard.
Created by entrepreneurial investor
Chris Richter, who partnered with veteran
industry leader Kent Clothier, the software
is helping many sophisticated buyers find
their deals. In fact, a loyal reader in San
Francisco, Jimmy Tu, a master wholesal-
er and rehabber, was able to land three
vacant property deals in less than three
months utilizing the Find Motivated Sell-
ers Now system.
I recently had the pleasure of interview-
ing Chris and Kent so they could explain
this exciting new technology and how it
can benefit more of our readers.
Linda: Tell us a bit about the Find Mo-
tivated Sellers Now system. How did it
come about?
Kent: Find Motivated Sellers Now is the
product of necessity and data insight. In
2008, co–founder and creator Chris Rich-
ter embarked on a three month research
mission to uncover insights in the property
data that would act as an early indicator
that a property had a high likelihood of
being sold at discount. One glaring indi-
cator associated with many of the deeply
discounted sales, as well as those that sold
quickly, was that they were vacant.
Linda: What are some of the benefits to
using Find Motivated Sellers Now?
Chris: The benefits are time and money.
The platform is designed to allow any
user, regardless of experience, to log in
and, quickly and easily, create and distrib-
ute marketing to a highly targeted list. It’s
quick and easy, with just a few clicks of a
button. Due to the list being targeted to an
audience with a far higher likelihood of
turning into a seller, the ROI is increased
dramatically.
Linda: Tell us about the partnership you
formed for this new marketing tool.
Chris: I reached out to Kent Clothier in
November of last year and demonstrated
how I was using this method to find highly
motivated sellers, off market. Despite
being in a market with one of the tightest
inventories in the country, I was able to
effortlessly locate phenomenal deals.
Linda: I like that a mailing campaign
can be executed directly from the system,
which makes marketing easy to do. Can
Realty411Guide.com
Vacant Properties
= Motivated Sellers!
you please discuss that further?
Kent: The system is designed to be drop-
dead simple to use, even for folks who are
not tech savvy. Users can simply log in,
click their state, county or city, then run a
search based on their criteria. Investors
can zero in on vacant homes, vacant com-
mercial, high-equity properties, etc.
From there, users can export to excel
or simply mail directly from within the
system to their list. It is the built in sim-
plicity and functionality that really makes
it such a powerful tool.
Linda: Why are vacant property owners a
great audience to zero in on?
Chris: Vacancy is what we call a leading
indicator of distress. What the numbers
tell us is that although not all vacant
properties have distressed owners, most
distressed home sales are vacant. What
makes it the most profitable among lists
for direct mail is the fact that the property
is generally vacant before it is an REO,
before it is probate, before it is listed,
before you see a lien, etc. The vacancy is
typically the first warning sign that some-
one may need to sell soon. Previously, this
list wasn’t publicly available.
Linda: Why do good homes end up being
neglected and abandoned?
Kent: Homes become vacant for many
reasons, not all of these reasons would
E
By Linda Pliagas
make someone want to sell. Some
common themes we see in vacant
homes where people do want to sell
include: pre–probate, family member
moved to nursing home, eviction, seller
moved out of area, rental vacancy,
death with no probate, and even an
occasional jail sentence.
Linda: What other insight can you
add that investors can learn from?
Kent: Don’t be afraid to mail more and
do extra marketing, it will make your
phone ring.
Linda: Does your system have sample
letters that can be used? Does it also
provide phone numbers?
Chris: Yes, the system includes letters
for both investors and brokers that have
been tested repeatedly and proven to
work well. Again, this is a push-button
system, we have done all the heavy
lifting for you. Once a user has set up
their account, they are literally a couple
minutes, and a few clicks away, from
having proven copy in the mail and
out the door. We do not provide phone
numbers, we want them to call us.
Linda: How can we learn more?
Chris: Readers can see our demonstra-
tion on www.FreeVideoFromKent.com
Thanks and let us know how it goes.
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Chris Richter
www.FreeVideoFromKent.com
FINDMotivated SellersNOW
PAGE 47 • 2014
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