Realty411 Magazine The Future of Real Estate is Here | Page 82

An Industry Leader
Discusses His Deals
L
By Hannah Ash
arry Goins doesn’t know it all.
“When it comes to real estate,
the learning never stops,” he tells
me. When one of the country’s leading
investors pauses for a moment of
self-reflection, it’s worth a listen.
“You can learn something from
everybody you meet,” he tells me. It’s
one of the secrets to his success in real
estate; he’s always on the hunt for a
way to do it better. “Just this week, I
From South Carolina,
Larry Goins impacts
investors around the
nation with his
real estate wisdom.
his wife, it’s not much different, “Pam is
a hard money lender too. She also gives
of her time generously by leading her
church’s food pantry organization.” Both
altruistic and driven to succeed, it should
come as no surprise that he’s found a way
to marry his two loves together: family
and success.
Following in suit, Goins has seamlessly
merged his love of successful real estate
investing and his love of educating into a
dream job. He works with a large team of
professionals who are all as excited about
The properties Goins buys and sells
aren’t “turn-key,” he says, they are
what he has dubbed, “learn-key.”
attended two webinars,” he casually re-
marks. I must admit, I’m taken aback.
For someone who has been engaged
in all aspects of real estate since the
1980’s, Larry Goins isn’t full of the
slam-dunk advice one might expect;
instead, his advice is to ask questions
and keep an open mind. That’s what
he does, he says. He wants to know
how he can do better and wants to meet
people who can teach him how; he is
full of stories of things he’s learned this
week and this month.
For a man who once served as
president of the Metrolina REIA and is
a mortgage lender, real estate broker,
agent and licensed general contractor,
one would think he might just want
to rest. Mr. Goins, however, is one of
those rare breeds who love what they
do so much, it doesn’t feel like he’s
working a job. Goins’s work is stacking
up success after success and helping
others find their own successes along
the way.
Goins has a motto, “People and
principles before profits.” When he’s
not working, he’s with his family. I
ask if they share his interest for real
estate. His 17 year old daughter loves
equestrianism, he says, “and she regu-
larly takes to the ring, riding in shows.”
Goins also has a son and wife. “My 9
year old son is already a hard money
lender,” he laughs. When it comes to
Realty411Guide.com

real estate as he is. Based in his scenic
hometown of Lake Wylie, South Carolina,
The Goins Group focuses on education
while his Investors Rehab is all about
actively buying and selling a lot of real
estate.
A published author, his first book, Real
Estate Day Trading, is available in book-
stores everywhere. HUD Homes Half Off,
his newest release, is available on Amazon
and through his website. In his free time,
Goins regularly hosts seminars, webinars
and gives interviews as a way to moti-
vate other investors to get serious about
their money. His real estate blog is full
of well-crafted tips for new and seasoned
investors.
An apprenticeship in real estate invest-
ment is the best way to describe what
Goins and his team offer students. You
can’t get a college degree in real estate
investing, but, Goins says, “you can latch
onto someone experienced whom you
trust to start learning.” He and his team,
in many ways, operate like a trade school.
There are books to read, active mentors,
seminars and real-world investing experi-
ence through Investors Rehab.
For investors looking to get started or
looking for a new edge, The Goins Group
aims to serve. Each week, the business
advisors Larry trusts to work alongside
him in his office, check in with students to
touch base, answer questions and provide
some motivation. Goins says he too gets
PAGE 82 • 2014

on the phone and talks to his students
whenever necessary.
The skills his investors learn, Goins
says, can change lives. “Real estate is
what you make of it,” Goins explains,
and his programs work for everyone;
his clients come from all walks of life.
One of his students, Alon, a pediatrician
currently living in New York City, is
working with Larry to diversify his in-
vestments and bring in some extra cash
flow. Another client is a former prisoner
who was able to change the direction
of his life forever. I ask: “Do your
techniques work?” The proof is in the
pudding: the hundreds and hundreds of
letters and video testimonials that Goins
and his team proudly receive each
year say it all. As an active real estate
investor, Goins has a simple approach
to buying real estate; his philosophy is
one that most investors can rally behind,
“I buy houses. I don’t get sold houses.”
Goins says people often say to him,
“Wow! That’s a great deal. Where’d you
find it?” Goins explains, “I tell them: it
wasn’t a good deal when I found it. We
created the deal.” Investors Rehab, the
investing arm of his business, attracts
all types of investors. Whether it’s an
Continued on pg. 84

reWEALTHmag.com