Realty411 Magazine The Future of Real Estate is Here

Q: So in essence, in ad- dition to buying and sell- ing, an agent can use the social networking part of the site to grow their brand? A: Yes, we built out the functionality with every- thing that a real estate professional needs to connect with investors and partners from around the world, and it is ALWAYS FREE. Agents can see stats on who came to their profile page and who viewed their listings. It is some unreal technology that can put REAL CASH in their pocket. A: Yes actually we added MLS syndi- cation in October 2012 so currently you can search about 600,000 MLS listings in a separate section of the site. We also recently partnered with Foreclosure.com to feed nearly two million foreclosure listings to the site. This combination gives our users the opportunity to search auction listings, MLS listings, and foreclosure listings all in one spot. If that was not enough, we also have a service providers directory where users can search property managers, contractors, escrow compa- “By removing the middle man and routing the DIRECT buyer traffic straight to the list agent, it gives the listing agent the opportunity to double-end the trans- action and effectively put twice as much revenue in their pocket.” Q: So what type of advertising opportu- nities are available on ListedBy.com ? Q: Do users on ListedBy have other listing options or just auction? A: Good question. The site is set up to allow users to list as a live bidding re- serve, or no reserve auctions. However, most of our listings are actually what we call an “Own-It-Now” Best Offer Listing. This is where the listing is set at a fixed “Own-It-Now” price, but users can actually submit offers through the site which can be countered, accept- ed or rejected all through the site. It is actually that rapidly paced direct offer submission functionality that really seems to excite our users the most. Q: So are there any other features be- sides the marketplace and the social network? Realty411Guide.com recently we have been debating if we should start charging a small fee because people simply don’t believe that it RE- ALLY IS FREE. But right now there is no fee to list, no fee to buy, no com- mission, no percentage, no membership fee — NOTHING. ListedBy really is free. Our main revenue model currently is from corporate advertisers. We have been fortunate to have three separate fortune 500 companies enter long-term advertising partnerships with us since we went live. When we designed the site model I looked at all the most successful sites such as Facebook, Google and others and we realized that these sites really don’t charge their userbase any- thing. We want to give our users something that they want and need, and give them a reason to come to the site everyday which creates targeted traffic that is extremely valuable for our advertisers putting their brand in front of con- sumers that they KNOW need the service, at the moment that they need it the most. nies and more all on the site. I would get sleepy thinking about it if it wasn’t so darn exciting! Basically we are like five web- sites in one. And we are designed to give the investor, the agent, and the real estate service provider, everything that they need all in one spot! Q: So I’m hearing a lot of use of the word “FREE”. How can that be? A: Many users may be wondering what is the catch and how ListedBy generates its revenue. Yes, we get that a lot. In fact, PAGE 28 • 2014 A: We have several ways that we can drive traffic to our advertising partners. From our massive reach on social media with our LinkedIn groups, to our more than 200,000 opt-in users. We find that all of our top advertisers extend their campaigns and dramatically lower their cost per lead working with us. I always say that when we went live with the site and tried to figure out how to drive traffic ourselves, I made all the mistakes already with my own money so you don’t have to. We know as a group that we have developed what we believe to be the most effective and powerful marketing platform in the real estate sec- tor, and we are thankful that excelling in reWEALTHmag.com business and new clients from being on the site! A lot of times a user might come to the site looking to buy, but they don’t see a property that particular day they like, but if perhaps they see an agent profile that catches their eye and excitement now that agent has a new and hot lead directly to their site! Given that we designed the social network to drive traffic back to the agent’s own site, it becomes an exceptional benefit in itself.

Realty411 Magazine The Future of Real Estate is Here | Page 28